Dahl Creative Group

Quiksilver Pro NY Not Returning in 2012

DCG — Fri, 16 Dec 2011 20:03:00 +0000

The ASP announced today that the Quiksilver Pro New York event will not be returning as a stop on the 2012 ASP World Title Series.

“The 2011 Quiksilver Pro New York event was a huge success for the surfers and fans with great conditions and incredible support from New Yorkers.” says Rob Colby, President of Quiksilver Americas. “Quiksilver is still very much committed to the ASP and the professional surfing tour in 2012 with the Quiksilver Pro Gold Coast (Australia) and the Quiksilver Pro France.”

“It is unfortunate that we announce the cancellation of the 2012 Quiksilver Pro New York,” Dave Prodan, ASP International spokesman, said. “The 2011 installment was a fantastic event with excellent waves, tremendous local support and some of the best surfing we enjoyed all season. That said, we understand the factors leading to Quiksilver’s withdrawal of the New York event from the 2012 schedule. We appreciate Quiksilver’s continued support of the world’s best surfers with the Australian and European elite level events in 2012.”

New LAUNCH Trade Show

DCG — Tue, 25 Oct 2011 22:04:14 +0000

LAUNCH LA, a new trade show from the good people behind Surf Expo, will be held in Santa Monica from July 25-26 2012. Exhibiting brands will be jury selected. The judges: Gotcha Founder Michael Tomson, Pirate Surf and Modern Amusement Owner/Designer Jeff Yokoyama, and the owners of Saturdays NYC, Josh Rosen, Morgan Collett and Colin Tunstall. Josh Hunter, previously of Transworld Business, serves as the show’s Head of Sales & Marketing.

Read the Interview at Transworld Business

All New CampaignCreate.com

DCG — Thu, 15 Sep 2011 21:38:13 +0000

We have been hard at work retooling, redesigning, and updating both the front-end and client-side of the CREATE Email Marketing suite website, campaigncreate.com. The new website is clean, easier to navigate, and features an all-new collection of free, downloadable email templates.

On the client-side, we’ve released a much more powerful, easier to use email editor – you can watch a short video here, as well as a slew of new social-media tools, and the worldview feature, which will allow you to see when and where your subscribers are opening your campaigns in a graphically pleasing, real-time format.

Experience all the new features by logging in to your account at campaigncreate.com.

Agenda Show: Huntington

DCG — Wed, 03 Aug 2011 16:25:32 +0000

The Agenda Show kicks off its two day run in Huntington this morning. This is the premier west-coast boardsport brand trade show, now that ASR is no more. We’ll be walking the floor – here is a list of this year’s exhibitors.

Agenda NYC 2011

DCG — Tue, 19 Jul 2011 16:48:44 +0000

This year’s summer trade show season has officially begun, and the second day of Agenda NYC is winding to a close. We’re big fans of Agenda’s east coast addition, and are looking forward to the expanded west-coast platform in HB this August.

Comune’s Hostile Takeover

DCG — Tue, 21 Jun 2011 17:27:57 +0000

Update: the other side of the story has been released by Comune’s remaining staff. The company is relocating to Los Angeles—the suggestion being that the impending move was the cause of the resignations.

Read The Statement

Comune, the Costa-Mesa-based lifestyle brand launched in 2008, has been taken over by an investor, according to various reports. The result: the resignation or firing of ten key staff members, including founder Frank Delgadillo. Other staff members include:

Mike Quinones (Creative Director)
Mark Logan (Brand Manager)
Julie Shumaker (VP of Marketing)
Matt Davis (VP of Sales)
Clifford Lidell (Graphic Designer)
Kerri Banach (Designer)
Billy Garner (Marketing Coordinator)
Sean Ciminesi (West Coast sales)
Cory Heenan (East Coast sales)

Shumaker wrote an email explaining the situation:

COMUNE was launched three years ago with one idea in mind, to create a brand that reflected our image and lifestyle. We felt that there was a void for this in the marketplace and we wanted to be the ones to spearhead this style and aesthetic. We have always told the story of carving a niche out in the marketplace and building a strong, smart and honest brand that would be able to sustain anything and offer superior product for many years to come.

Unfortunately, the vision and story we have been telling for the last three years was litterly taken from us overnight when an investor came in and did a hostel takeover of our brand in which contributors were asked to be fired, employees were fired and the distribution model was going to change.

COMUNE was NEVER designed to be a mass market brand nor did we want to make a quick buck. Our vision was long term sustainable growth and this was ripped away from us. With all of these elements involved we could not longer support the direction COMUNE was going or keep our names attached to it in anyway.

Stay tuned for more details.

Looking ahead into the next chapter, we will transition as a cohesive team.

Thank you so much for all your support and help in building COMUNE with us. Without the support from EVERYONE we would not have been able to build the brand as we did.

Design for Humanity 2011

DCG — Mon, 13 Jun 2011 16:49:56 +0000

Billabong’s 5th annual Design for Humanity event is this Wednesday, June 15. DFH is Billabong’s charitable initiative. It began as an opportunity for Billabong’s marketing, art, and design teams to come together and give back to a non-profit close to the heart of our industry. This year’s beneficiary is VH1′s Save The Music Foundation.

Buy Tickets Here

Nike 6.0 Lowers Pro

DCG — Tue, 03 May 2011 17:53:45 +0000

The Nike 6.0 Lowers Pro kicks off today. Forecast is looking good, and the weather is awesome. Watch the live webcast at the official event web site, or if you’re making the trek down to Lowers, stop by the media booth to say hi to the DCG team.

Coachella 2011

DCG — Fri, 15 Apr 2011 03:02:57 +0000

Coachella kicks of tomorrow. We’re not AS excited about the lineup this year, but we’ll be wandering about. Check back for recap next week.

Starbucks VS. Ad Agency Training

DCG — Tue, 22 Mar 2011 21:00:09 +0000

AdWeek released an interesting feature comparing the level of training received by a Starbucks Barista to that of the average agency employee. This goes hand in hand with the lack of accreditation/certification/formal education required in our industry. Download the Article.